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Company News

There’s More Than One Way to Communicate to Associates (And That’s a Good Thing.)

In the summer of 2020, we sent out a quick survey asking retailers if being able to communicate down to the associate level was important. Almost 90% of respondents agreed that reaching front-line employees was necessary. Given the challenges that retailers face today, we weren’t surprised.

As we have written about on the Zipline blog, health and safety compliance has become a top priority for any business that brings people together, whether it’s in stores, offices, or warehouses. Employers have a responsibility to keep employees safe and do everything they can to protect them from harm. Communication of policies is critical to that endeavor so without being able to reach each associate, you run the risk of employees being left in the dark and out of compliance.

But communicating down to the associate isn’t just about protecting your brand from lawsuits. It’s also about having a channel to engage with the face of your brand and empower them to be their best. It’s about empowering individual contributors on the frontlines to speak up about what they’re seeing, what’s working, and what’s not.

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Our Big Investment to Make Retail Workers Happier and Brands Even Better

We founded Retail Zipline to help retailers operate brick-and-mortar stores more efficiently through a streamlined communications infrastructure. Our platform allows employees to prioritize their time and understand how tasks impact the success of the company. It’s a simple idea that helps employees better enjoy their work. A happy and hummin’ workforce creates an atmosphere that customers love to shop in and results in better top-line results for the business. 

2020 was a challenging year, but the chaos also created an opportunity for massive progress. As stores got bombarded with new government regulations and safety measures, it marked the start of a new era for retail operations. Long gone were the days of rigid and slow-moving structures; the retailers that flourished in 2020 needed to be agile, organized, and dependent on crisp and clear store communication. 

Retail Zipline was made for exactly this moment, and we seized it.


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How Zipline Tracks and Measures Success

One of our greatest rewards at Zipline is reviewing our Customer Satisfaction surveys and seeing how much our customers love using Retail Zipline to manage store communication, align the fleet, and drive store execution. Every year we survey our customers and every year our Net Promoter Score (NPS) increases. 

Our last NPS survey revealed a score of 78 on a scale of -100 to 100. That’s unheard of in SaaS. This score measures more than just customer happiness- it also reflects how the product meets the needs of the market, solving customer pain points in terms of features, ease of use, and access to support. That is a lot to get right, and most enterprise solutions don’t perform as well. 

In this article, we interview Liz Manuntag, Customer Marketing Manager at Retail Zipline, to learn more about NPS and why it’s such an important measure for us.

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Where to Find Zipline at NRF in January

Although we won’t be making our annual pilgrimage to New York this January for NRF, we’re deep into preparations for the virtual event. Here’s what you need to know about NRF this year and how you can catch up with Zipline.


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Hy-Vee Talks Store Comms with Total Retail

Today, Total Retail Talks featured a podcast with Zipline’s first grocery customer, Hy-Vee. In the episode, Joe Keenan, Total Retail’s Editor, speaks with Jessica Ringena, Hy-Vee’s SVP and Chief Digital Officer, about how the midwest grocery retailer is faring in the midst of Covid-19 and how the company is keeping its 86,000 employees safe.

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An Update from Zipline

Over the last week, we’ve been discussing and questioning how we have come to this point in history. In small groups and in all-company meetings, we have been educating ourselves and discussing how Zipline can help make a difference. Before speaking publicly, we wanted to ensure that definitive actions were underway so our words would be meaningful and not hollow. But we realize that the movement needs every voice and we don’t have the luxury of staying silent while developing an action plan.

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The Magic of Alignment – Why we donated $25k to Hy-Vee’s Food Bank Campaign

To commemorate our partnership with Hy-Vee, Retail Zipline made a commitment to support Hy-Vee’s food bank campaign. For every new Hy-Vee platform user that signed up before May 31, Retail Zipline would donate $1, up to $25,000, to the campaign. Hy-Vee would also match Retail Zipline’s contribution dollar for dollar to help support food banks feeding those in need during this national pandemic.

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